New visual identity for the IB

On 20 April 2007, the IB will be officially launching its new visual identity. Our aim is to achieve a clear, consistent visual identity that resonates with stakeholders by reflecting the organization’s mission and core values. It is a powerful identity that reinforces the fact that, wherever we work in the world, we are working towards one mission and under one name – International Baccalaureate (IB).

Visit this site after 20 April to see the new look and feel following the launch of the new identity, and to learn more about it.

More detailed information on templates and the new identity is available in a secure section of this site for IB staff. Information will also be available soon for IB World Schools.

How was the new design chosen?

In a process lasting a little over a year:

• a steering group, with representation from IB staff and the Council of Foundation, met each month to review and advise on the project.
• quantitative research was conducted through an online values-based questionnaire and external market research.
• qualitative research was conducted through semi-structured interviews, a focus group and a branding workshop.
• there was an audit of the current visual identity and ten other organizations targeting similar stakeholder groups.
• public consultation was undertaken to select a final design.
• the Council of Foundation approved the research findings and the final choice of design.